Upcoming Events!

PSPMI March Dinner Meeting

March 26, 2019
5:30 PM - 9:00 PM

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The Hilton Bellevue Hotel
300 112th Avenue SE
Bellevue, WA 98004
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**PLEASE NOTE - Due to an issue with PMI's registration system, we have pushed the earlybird rate out to the end of the day on 3/15. We apologize for any inconvenience this has caused**

We hope you can join us for our quarterly dinner meeting at the Hilton Bellevue. Enjoy networking with your colleagues, learning what's going on in the chapter, and two great speakers on Innovation and Entrepreneurship, all during a delicious dinner and drinks. A no-host bar will be available. 

Five Pitfalls Successful Companies Face When Innovating, and Strategies to Avoid Them

Lisa Fernow

Innovation is key to success, but the larger your company grows, and the more successful you are, the harder the process becomes.

In this discussion, Lisa will share some war stories and lessons learned from her career in global marketing at PepsiCo, Time Warner, and her 19-year innovation consulting practice. She will talk about some of the innovation pitfalls that can trip up even the best organizations, and offer some practical strategies to avoid them.

Participants will take away:

  • Five common innovation pitfalls
  • Practical strategies for avoiding them
  • One tool to help you make a better impact personally

Lisa Fernow began her career in consumer marketing at PepsiCo, where she led the successful development and launch of a host of new products in the U.S. and globally. At Time Warner, Lisa partnered with Warner Bros. Divisions to develop Cartoon Network and its 2000+ character properties into an integrated portfolio of brands, and launch them in over 145 countries. At Nordstrom, she collaborated with merchants to deliver consumer insights to help them grow their businesses.

Lisa founded Fernow Consulting in 2000 to help organizations innovate more successfully. She has been a regular blogger on innovation for the American Marketing Association and supports startups through UW’s CoMotion collaborative innovation hub, Founder Institute, and WeWork Labs. Lisa holds an MBA and a BA in English and Theatre from Cornell University. 

 

Using Early Customer Feedback and Project Canvases in Entrepreneurship 

Braden Penhoet

Project planning takes on a more iterative and open-ended character in both entrepreneurship and "intrapreneurship" (innovation within existing entities). This is especially true in the earliest stages when uncertainties are high and the temptation greatest to impose order and predictability. 

This presentation will describe how larger institutions - even research universities and national laboratories - are coming to appreciate the importance of early customer feedback and developing "canvases", rather than linear project plans, to help entrepreneurial efforts succeed. Done right, these early nonlinear efforts can inform effective project plans and avoid wasting time and resources by relying too heavily on initial assumptions. 

Participants will take away insights into:

  • Stimulating customer interactions early in a project life
  • Prioritizing customer contact even before having a finished product to present
  • Iteratively designing and developing products and services   
  • Transitioning to project planning and execution 

Braden Penhoet, JD, MBA has mentored entrepreneurs and institutions that support them for over two decades. This presentation will particularly draw on his experience as Executive Director for innovation initiatives at UC Berkeley, where he helped integrate the National Science Foundation's I-Corps program into the university's support systems for start-up companies. 

Braden holds degrees from Stanford, Berkeley, and UCLA.  He practices corporate law specializing in venture capital and other financing transactions for emerging companies. He also supports startup companies through the University of Washington Jones + Foster Accelerator and UC Berkeley Skydeck Accelerator as well as innovative social and environmental initiatives through Social Venture Partners and Big Ideas @ Berkeley.

 

Notice of Photography and Liability Waiver:

Notice of Photography and Liability Waiver: By signing up or entering a Project Management Institute, Puget Sound Chapter (PSPMI) event or program, you agree to a Photography and Liability Waiver.  Read the full Notice here.

NOTE: Vegetarian entree is also gluten-free.

Tickets

$40.00 Member
$45.00 after 11:55 pm March 22
$35.00 Earlybird rate before March 15

$60.00 Non-Member
$65.00 after 11:55 pm March 22
$55.00 Earlybird rate before March 15